#11: Listen to Your Heart
The story behind the "It's a Match!" sound on Tinder
When your host became newly single, she was shocked to discover that Tinder had made a drastic change as well. Like when silent films turned into talkies, though way less culturally significant, there is now a distinct sound when two people match on Tinder. Here to explain the art of sonic branding is Steve Milton, a founding partner at Listen, who helped craft the app's new signature sound.
Plus, in Trump's new America, our Facebook friends keep talking about getting an IUD. Why? We'll discuss the outlook for women's reproductive healthcare in the coming years with Slate's Christina Cauterucci.
Eloquii, an online retailer that focuses on a sophisticated and figure conscious fit for sizes 14-28. To get 50% off your first item and 40% off any additional item, visit eloquii.com/whyohwhy and enter promo code WhyOhWhy at checkout.
Get Slate Plus:
Andrea was recently interviewed by Slate's Leon Neyfakh about her decision to bring her personal life back into this show. To read this interview, sign up for a free trial: slate.com/whyohwhyplus